More about the Participants

 Please see some information below on the various Channel Clusters participants:       

Irish Atlantic Sea Salt: The mentor has finalised the design of new brand identity (logo and packaging) and has registered ''Irish Atlantic Sea Salt'' trade mark. He has identified new salt product extension opportunities (smoked). He is helping to target distributors for national distribution, and helping to put buyer presentations together for key retailer meetings. A promotional launch plan for 2011 has been put together. 2 new jobs have been created and 2 new products (Smoked and Mixed Herb Sea Salt) will be launched. Glenstal Foods and Pallas Foods have all expressed interest in this range of products. This interest has been communicated to the owner, Michael O'Neill.

Dee's Wholefoods:  Sales expected to increase very substantially in 2011. Distribution through Horgan's in running well with listings in 80 Dunnes and 20 Superquinns, 150 Super Valus and independents and 50 Health Food stores. In 2011, Dee has got listed in 20 Tescos as well. The gas flush tray sealer has now opened up the UK as the shelf life has increased from 10 to 21 days and Dee is listed with Marigold. New cottage pie range now in development and 1 new production job has been created.  Dee has developed a new website and sales brochure. Dee attended the Food and Drink Expo in March 2010 and IFE in 2011 as part of the programme and is looking at other opportunities in the UK and continental Europe.

Janet's Country Fayre: The mentor identified key development barriers within the business involving the cost base. Costs have been reduced in the areas of labour, packaging and materials. The mentor has helped Janet Drew to source more cost effective ingredients and packaging (up to 50% cost savings in some cases). This has meant that Janet can reduce the RSPs on key skus from €5+ to €3.99. The mentor has helped identify a core range of 10 skus. Janet also in discussion with Glenstal Foods regarding opportunity in the US. Janet met Gareth Coleman from Glenstal Foods and buyer in Superquinn at the Food and Drink Expo where she exhibited. The mentor is helping Janet to identify new innovative consumer driven products that target specific gaps in the market and 2 new lines are expected as a result of this.

Farm Fresh Salads: 3 new products and new packaging launched in 2010. The mentor is helping the owner, Pat Twomey, to design a new website and brochure. Farm Fresh are currently targetting regional chilled distributors to widen distribution. A promotion plan is being put in place and this will involve extra fill packs.

Inagh Farmhouse Cheese: The mentor developed packaging and filling equipment options for 2 new 'spreadable' goats cheese products (tubs, foils, sleeves etc.). New St Tola spreadable cream cheese products were launched into Superquinn and Super Valu in 2010. Pricing structures and margins for the trade were established and a promotional launch plan was put in place. I new job created in 2010; 2 new products launched and sales increased significantly 2010. Participated at IFE in March 2011.

Silver Pail Dairy: 25 page written review of competitor brands in the US for new product they are launching completed. This includes promotional activity and pricing. Gap analysis of competitor importers' portfolios in the US to identify prospects for Silver Pail's new offering. 3 staff attended the Food and Drink Expo, where they showcased their ice cream cakes. Jo Bevan of Silver Pail attended the Food and Drink Expo and IFE as part of the programme.

Dawn Fresh Foods: The mentoring focus was on a Business review; time management; managing people - Bord Bia fellows in export markets and Company Situation Analysis including SWOT analysis.  The mentor compiled a business plan for Business development Executive, highlighting the markets with most potential and to reduce DFF's reliance on the UK. 3 staff in the GB subsidiary, Oak Farm Foods, attended the Food and Drink Expo in March.

A Growing Pleasure: The Channel Partner, La Rousse Foods listed 10 core products for next day delivery and has agreed to list 40 other products, based on pre-ordering by their food service customers. The mentor has given the owner, Pat Clarke, assistance regarding sourcing lower priced plastic hinged lid for salad bowls.

Dromoland Game Sports: La Rousse have expressed potential interest in listing new game products from Don Walshe Ltd., which would be smoked by Ummera Smoked Products. A meeting will be held later this month (May 2010) with both companies to accelerate this NPD project. New business being developed through targetting 500 members of Associated craft Butchers of Ireland and selected Superquinn and Super Valu stores. The mentor is working on branding project for Dromoland Game.

Ummera Smoked Products: La Rousse are very keen to list the full range (smoked chicken, smoked salmon, gravalax, smoked duck, smoked bacon and smoked eel). Negotiations on going. Anthony Creswell attended the Food and Drink Expo and sampled products. 2 NPDs projects in the pipeline with Don Walshe Ltd. Possible business opportunity in US through Glenstal Foods.

JM Food Services: The mentor focussed on assisting the owner, Rosita Moyles, in the branding work undertaken prior to the launch of JM's new retail ready meal range called 'Simply Honest Food'. These products are now listed with Dunnes and the Channel Partner, BWG.  

Kyles Kitchen is a ready meals company based in Longford and Dublin. The company has launched a brand called 'Wrapsu' which is a range of tofu and rice based ready meals. Branding and developing commercial skills are key elements of the mentoring being undertaken.  Michael Kyle is the owner and he has now got listed in 12 Spar stores on a pilot basis. 

McEvoy Family Foods: This company was set up in 2009 by Gary and Jane McEvoy and already employs 10 people. They produce salads, soups and stuffings and are based in Carrick on Suir in Co. Tipperary. They have already achieved BRC and are keen to find export markets for their products. 

Dunhill Cuisine: They produce a range of chilled ready meals and are based in Dunhill, Co. Waterford. As part of the programme, they have developed a range of convenient ready meals under the Spar brand and are looking at other Own Label options and well as possibilities for their Carey's Lodge brand.

Stable Diet: This company is based in Yoletown, Co. Wexford and produces a range of granola products including cereals and impulse bars. They have no export business other than a small amount of business in NI through O’Kanes. They have BRC for the past 5 years. Katherine Carroll is the Managing Director.

Goatsbridge Trout Farm: is a family owned business based in Thomastown, Co. Kilkenny and is one of Ireland's leading suppliers of farmed fresh Irish trout to both retail and foodservice. They supply Tesco through Atlantis Seafoods and Dunnes, Super Valu and Superquinn through Ocean Path. Goatsbridge is Ireland's only producer to pin bone (remove all fish bones) and supplies bespoke trout cuts and weights depending on customer requirements. Goatsbridge is now looking for opportunities in the UK and the owner, Mag Kirwan, took part in the IEA delegation that visited 6 speciality retailers in London in September 2010.  

Knockdrinna Farmhouse Cheese: is a family owned business, based in Stoneyford, co Kilkenny and they started making cheese in 2004. Knockdinna focusses on the production of non dairy cheeses (goats' and sheeps' cheese).  Knockdrinna took over production of Lavistown cheese in 2008 (cow's milk Caerphilly style cheese).  NPD and outsourcing of some production were key areas of the mentoring. 

Homestyle Meats: was established in 1985 by Roy Davis to service the butchery requirements of his Super Valu store. In addition to curing and cooking hams, Homestyle Meats produces a range of sausages, bacon, poultry and ready to eat salads.  NPD opportunities have been explored as part of the Channel Clusters programme and Roy has applied for an Enterprise Ireland Innovation Voucher to part fund NPD through Teagasc or an equivalent agency.

Dragon Nutrition: Based in Co. Wexford, Dragon Nutrition is the emergent leader in the development and manufacture of supplement products for the sports, fitness, lifestyle, health and wellness sectors. Dragon Nutrition is sold in 60ml PET shot bottles and is owned by J. Donaghue Beverages Ltd.  Siobhán Donnelly participated at IFE in March 2011 at the IEA stand. The UK market is very important and a key part of the programme mentoring was devoted to assisting the search for an agent or distributors in that market.    

Glen Áine Foods: produces a range of cooked hams and meats and also produces some products for other suppliers. The company produces 132 different lines and its route to market is through Food Manufacturers, Foodservice and Wholesale. The 'Limerick Ham Company' is the international brand name for Glen Áine.  

Natasha's Living Foods:

Clinton Foods: 

Safa Food:

Kush Seafarms:

Coolattin Cheddar:


The Channel Clusters Project was made possible through a financial contribution from the European Regional Development Fund Ireland Wales (INTERREG 4A) Programme 2007-2013.