Food and Drink Expo 2010 PDF Print E-mail
Wednesday, 05 May 2010 08:56

IEA pavilion at Food and Drink Expo gives Irish Food Producers a Real Lift Date

The Irish Exporters Association, has brought 10 Irish food companies to exhibit at the Food and Drink Expo in the NEC in Birmingham

The Channel Clusters project was made possible through a financial contribution from the European Regional Development Fund Ireland Wales (INTERREG 4A) Programme 2007-2013. This article reflects the views of the author only and not those of the Programme Authorities.

which ran between Sunday March 21st and Wednesday March 24th 2010.  The companies range in size from start-up to medium sized and manufacture products ranging from ice cream, to ready meals, to vegetarian burgers and many other products.

Godfrey Lydon of the Irish Exporters Association stated that this is a ‘fantastic opportunity for small Irish food companies to showcase their products with buyers from all sectors of the food industry in the UK’. ‘The UK’, he said, ‘is such a huge market for Irish producers and the Food and Drink Expo is the biggest food and drink exhibition in the UK in 2010. By providing assistance to the companies and bringing them together under one roof, this Irish pavilion has become a hive of activity with all the companies working together towards the same goal’. Lydon continues:

‘These companies have been brought together for this exhibition as part of the IEA’s Channel Clusters Programme. This programme is a sales development programme that provides a complete package of assistance to ambitious food companies looking to upscale. The assistance includes extensive mentoring, group workshops, exhibition participation, a UK study tour and export sales assistance and this is delivered over a 12 month period’.

Nikki Murphy of Silver Pail Dairy in Fermoy, Co Cork stated that the Food and Drink Expo is ‘the ideal place to showcase our products and meet new customers. It’s a great opportunity to meet buyers when they’re in a relaxed frame of mind and tell them about our new range of ice cream cakes. We have big plans to develop this range in the UK and this exhibition is a great way to drive awareness and generate interest’.

Ann Tysoe of Oak Farm Foods (UK arm of Dawn Fresh Foods) says she is ‘delighted at the opportunity to exhibit at this event. Whilst the UK market is difficult at present, she said there is still plenty of opportunity for our brand, Oak Farm Foods, in the UK. Just one solid lead can mean thousands of Euros in new business’.

Anthony Creswell of Ummera Smoked Products stated that it's great to be able to come to the UK and exhibit at an event like this. I could not have done this on my own. Also the fact that I am surrounded by many other Irish producers makes the show so much better as we all work together and provide support and share information. I have received a lot of interest from potential buyers in the UK and also indeed in Ireland and if I can convert some of these to customers, this will completely transform my business’.


Last Updated on Wednesday, 17 November 2010 12:49