Launch of the Project

The launch of the project will be at Shop 2012 in the RDS on the 25th, 26th and 27th of September. After the official launch we will be recruiting our 25 companies with whom we will work with over the following two years in order to help them with their NPD, innovation and branding, resulting in the launch of 25 new products.

Get In front of key buyers at SHOP 2012

As part of the IEA Food & Drink Export Council's remit to help members develop a competitive advantage in the marketplace, we are delighted to announce our support and partnership of SHOP 2012 - Ireland's premier retail, food, drink and hospitality event.

"New products are the key route for Irish food and drink producers to expand their sales in the more established markets in Europe. SHOP 2012 is an ideal event to view new products and discuss potential market opportunities. The Irish Exporters Association will, therefore, be using SHOP 2012 to launch its Food Chains for Competitive Advantage (FCCA) programme to assist a wide range of Irish producers to create new products and accelerate their introduction to new markets." John Whelan, Chief Executive, Irish Exporters Association


Interested in Exhibiting

If you want to build new relationships, meet new contacts from across Ireland and beyond, then book your stand at SHOP 2012 now. This three-day trade show attracts thousands of visitore hungrt to source new products and solutions.

For more information about the show and exhibiting opportunities, please contact Caroline  McGuinness the Sales Manager on +44 (0)20 8843 8822 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it or click here

Don't forget to quote IEA Food & Drink Council when you enquire about exhibiting!


The Food Chains for Competitive Advantage Programme is an Ireland Wales European Regional Development project made possible through a financial contribution from the European Regional Development Fund Ireland Wales (INTERREG 4A) Programme 2007-2013, this article reflects the views of the author only and not those of the Programme Authorities.