Workshop 2-Consumer Insights

We had our second workshop on Thursday the 16th of May which was based on “Consumer Trends and Insights” and was delivered by Helen King and Siobhan Collins from Bord Bia.

Ten companies are currently recruited to the project and have begun their the programme with their mentors, these are: Clonarn Clover, Hogan’s Farm, Shackleton’s Milling, Safa Foods, Seery’s Bakery, Ballyburden Meats, Newgrange Gold, MJ Flanagans, Wicklow Farmhouse Cheese, McCormacks Farm.

To see the presentation please click here

Workshop 1 - Innovation & NPD

At the first Food Chain for Competitive Advantage (FCCA) workshop, the IEA Chief Executive John Whelan stressed the need for continued investment by food companies large and small in new product development (NPD) stating;

"New products are the best way of getting your buyers off the price point fixation that has been driving down margins here, in the UK and across Europe"

The FCCA programme offers unrivalled insight and expertise in new product development, branding, product launch,  access to funding and the R&D tax credits.

Companies who have signed up for this IEA programme, funded by European Regional Development and with the support of  Bord Bia stated at the workshop

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