Re-establishment of Food & Drink Council

The re-establishment of the Food and Drink council on the 26th of July in Teagasc Food Centre, Ashtown, was attended by a large attendance of service providers and manufacturers, members and non-members alike. All attendees were greeted by our new Food & Drink manager Jacqueline Cumiskey and Administrative Executive Aoife Bohan.

The meeting started off with a brief opening by our CEO John Whelan on the Strategy of the Food and Drink Counicl for 2012. Some of the issues covered were:

  • Origin Green
  • New Product Development Programme with Bord Bia: Food Chains for Competitive Advantage
  • Co-opetition
  • Jobs Skilling
  • Logistics services for food and drinks industry
  • New market development in the BRICS countries

Following on from this Jacqueline Cumiskey, the new Food and Drink Manager with the IEA introduced herself and started her presentation on the new project being carried out by the IEA: Food Chains for Competitive Advantage. The project is a follow up to the previous Channel Clusters project which identified many management weaknesses in food and drink companies. The project is aimed at helping food and drink companies in Ireland with their new product devleopment. The full presentation can be viewed here

As part of the project we have been undertaking telephone research to gain insight into the resources behind NPD in the food and drink industry in Ireland today and also the problems that are being faced. Jacqueline described the type of results gained to date. One hundred surveys will be completed as part of this research, however, the results shown were based on the only fifty two that were completed. The results can be found here

The next presentation was by Melrona Kirrane from DCU Business School on the Psychology of the consumer. The presentation took us through the four different types of consumers there are in a recession and how important it is to know your customer and to target that customer correctly in the marketing of your product. The presentation was very much food for thought and the full version can be found here

Our final presentation was on Origin Green, by Sharon Colgan from Bord Bia. Origin Green is an umbrella brand and at the heart of the brand promise is the sustainability charter that will permit participants to engage directly with the challenges of sustainability: reducing energy inputs, minimising their carbon footprint and lessening their impact on the environment. As part of the presentation we were shown the spectacular video of Saoirse Ronan endorsing Orign Green with flashes of the countryside, rivers, seas and skies that make Ireland this green island. To see the full length video click here. Likewise to see the presentation on Orign Green click here

The close of the meeting was brought by the Food and Drink Council Chairman Mr.Bernard Coyle of Mr.Crumb and all the attendees were served with tea/coffee and sandwiches.

The next meeting will take place on the 18th of October, venue to be confirmed. Extra minutes from meeting can be found here