Irish Exporters Pavilion at IFE London Food Exhibition gives Food Producers a Real Lift PDF Print E-mail

Tuesday, 15th March 2011 (Source: IEA)

Food and Drink Export Ireland, a division of the Irish Exporters Association (IEA), brought 10 Irish food producers to exhibit at IFE, in the ExCeL exhibition centre, in London, which is running from Sunday 13th until Wednesday 16th March 2011.

The companies range in size from micro to medium sized and manufactured products ranging from nutritional drinks, to farmhouse cheeses, to smoked salmon and pitta breads.

Godfrey Lydon, IEA Food & Drink Manager who organised the Irish Exporters Pavilion stated at the event: "This is a fantastic opportunity for small Irish food companies to showcase their products with buyers from all sectors of the food industry in the UK." "The UK is such a major market for Irish producers and the IFE is the biggest food and drink exhibition in the UK in 2011. By bringing these 10 businesses to the show, the IEA has given them access to a whole new world of potential customers from all sectors of retail, wholesale and food service in the UK."

He further commented: "Over 100 leads were generated in the first 2 days of the show and if some of these can be converted into new customers, this will transform the businesses involved."

Lydon stated: "These companies have been brought together for this exhibition as part of the IEA's Channel Clusters Project. The project is a sales development programme that provides a complete package of assistance to ambitious food companies, looking to upscale.

The assistance includes extensive mentoring, group workshops, UK exhibition participation and a UK study tour." John Harrington of St Tola Organic Goats Cheese in Inagh, Co Clare stated:

"The IFE has generated a lot of leads for his company's business' and we are very happy to have been given the opportunity to exhibit". He said it was an 'ideal place to showcase our organic goats cheese products and talk to potential customers in detail about the brand.

He concluded ‘’whilst our business has a foothold in the UK, there is potential to grow this a lot more in the coming years. This exhibition is a great way to drive awareness and generate interest in the UK.’’

Paul Waters of Safa Food which manufactures a range of high quality pitta breads, naans and wraps and is based in Dublin 24 stated: "I am delighted to have the opportunity to exhibit at this event. We have just launched a new brand called East to West, as part of the Channel Clusters programme and have invested in packaging which gives our products a longer shelf life, so we are ready to enter the UK market. This exhibition is a great platform to bring our business to a new level".

Thomas Burgess of Coolattin Cheddar in Co Wicklow stated: "It is great to be able to come to the UK and exhibit at an event like this. I could not have done this on my own. Also I am surrounded by many other Irish producers which makes the show so much better as we all work together to provide support and share information. I have received some very good enquiries and a lot of interest at the show and I will hopefully convert some of these into new customers, which is vital for my business.’’


The companies exhibiting at the IEA stand at the Show were as follows:
Dragon Nutrition
Ummera Smoked Products
Coolattin Cheddar
Knockdrinna Farmhouse Cheese
St Tola Organic Goats Cheese
Kush Seafarms
Silver Pail Dairy
Safa Food
Dee's Wholefoods 
McEvoy Family Foods




Left - Pictured at IEA stand (from left): David Lawrence, Coolattin Cheddar; Jane Newbigging, Context Business Solutions; Ronan Gillespie, Next Step International; John Harrington, Kush Organic Mussels and St Tola Organic Goats Cheese; Helen Finnegan, Knockdrinna Farmhouse Cheese; Anthony Creswell, Ummera Smoked Products; Lori Whinn, Rural Foods (Wales) and Godfrey Lydon, IEA.  

Below - Pictured at IEA stand: Paul Waters, Safa Food and Deirdre Collins, Dee's Wholefoods











             For more information, please contact Godfrey Lydon, Food and Drink Division, IEA on 01 6424170.


The Channel Clusters project was made possible through a financial contribution from the European Regional Development Fund Ireland Wales (INTERREG 4A) Programme 2007-2013. This project was also part funded by Bord Bia and Enterprise Ireland.