“Irish Food Industry Needs Strong, Recognisable, National Food Brand" Coveney Print

Thursday, 16th June 2011 (Source: Dept. Agriculture, Food and the Marine)

The Minister for Agriculture, Food and the Marine, Simon Coveney TD, today emphasised the “need for the development of a strong, recognisable, national brand for Irish food and food products.” Minister Coveney was opening the inaugural National Food and Agribusiness Summit at Croke Park, where he addressed the conference on a range of issues. The Minister presented a positive assessment of the prospects for the Irish food and agribusiness sector and referred to “Ireland’s competitive advantage, based on the country’s pre-existing global image of a ‘green’ island, as well as a sustainable, grass-based, year-round production system with its associated low-carbon footprint.”

To read the full press release click here.