McDonalds signs 300M Deal With Dawn Farm Meats PDF Print E-mail

Wednesday, 23rd May 2012 (Source: Irish FarmersJournal, by Pat O'Toole)

McDonald's and Dawn have today (Wednesday) announced a €300m beef contract that will see 18,000 tonnes of Irish beef processed in a new purpose-built value-added facility at Dawn's Carroll's Cross facility in Waterford. The beef products will not just be for McDonald's Irish restaurants, but across Europe.

 

McDonald's already have a significant commitment to Irish beef. One in five burgers consumed in their outlets across Europe is of Irish beef. Last year, €110m worth of Irish beef was exported through McDonald's. However, this will now see large-scale production of McDonalds products in Ireland.

The new €14.5m purpose-built facility will provide 64 new jobs. A massive refrigeration facility is also being constructed in Dublin.

Niall Browne, CEO of Dawn Meats, said the contract was the product of a 25-year relationship with McDonald's and thanked all in Dawn Meats, and their farmer suppliers. "This is an endorsement of the high quality of our beef production and our excellent environmental and animal welfare standards" he said.

Adrian Crean, managing director of McDonald's Ireland, said: "McDonald's believe that Irish beef, which is produced from cattle reared on a natural diet, grazing extensively in open fields during Ireland's long grass season, is one of the best there is. Today's announcement sees the integration of the McDonald's beef supply chain, with supply, slaughter and processing now all taking place in Ireland."

Minister Simon Coveney, who took time out from his campaign for a 'Yes' vote in next week's referendum to attend the announcement, described it 'an enormous boost for the Irish beef sector and a further advance in achieving the targets of the Food Harvest 2020 report'.

"This deal with McDonald's shows the enormous international growth opportunity for the sector and speaks volumes for the ability of companies like Dawn Meats to compete and win on the international stage," he said.

IFA president John Bryan also welcomed the announcement, describing it as 'a major positive development for the Irish beef and livestock sector'.